The analyst or researcher whoever it is - looks like a poor fellow you instantly tend to sympathize with in the first shot itself. The sphere of cheese starts making fun of the analyst taking down legitimate notes about how matured the cheese is.
The second shot is even worse when the sphere doesn't let the guy didn't even complete a full sentence..You can see the frustration on the multiple lines he puts in the x mark!!
I and am sure a lot of people found it very funny - just to see that there are some people attempting to analyze how matured the cheese is before they start making baked crackers out of it!!
It leaves quite an impact on you in a way that you tend to laugh on the creativity the director has used to imply a very simple concept in the minds of its target consumer! As soon as the cheese starts talking about stocks and finance etc - bright light starts showing up in the background and instantly the analyst notes that the cheese has got seasoned for the making of the tasty crackers!
I got it in the first go..and guess most of the viewers do..
Its hard to say how many of us will remember the ad just like that 'cos it doesn't leave as much impact as some others do. But one thing is for sure - when (and if) I am looking for cheese crackers in grocery store aisle - I am surely going to notice the Cheez It Snack Crackers before anything else..
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